Xiaomi has confirmed that it gained’t be launching successors to Mi Max and Mi Be aware sequence. CEO Lei Jun confirmed the corporate gained’t launch successors to those two merchandise this 12 months. This implies we is not going to see Mi Max four or Mi Be aware four anytime quickly. The announcement got here as a part of a Weibo publish detailing Xiaomi’s technique for Mi and Redmi merchandise.
Within the Weibo publish, Lei Jun additionally clarified that the Mi model will proceed to concentrate on excessive efficiency fashions. He referred to its flagship Mi 9’s options being integrated into efficiency fashions. He additionally confirmed bringing options from Mi 9 and Mi MIX sequence to approaching CC vary. Whereas Mi will concentrate on premium efficiency phase, Redmi can be geared toward price efficient market. He says Redmi model will ship cost-effective smartphones for the e-commerce market.
Watch: Xiaomi Redmi Be aware 7 Professional First Look
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A whole lot of customers can be disillusioned with Xiaomi’s new product strategy. The Mi Max sequence was significantly fashionable amongst shoppers searching for huge display screen smartphones in price range. The Mi Be aware, alternatively, served as a well-liked higher midrange mannequin. Xiaomi may need cancelled the Mi Be aware line with a purpose to assist the Redmi Ok20 and Redmi Ok20 Professional smartphones. Xiaomi has been rebranding these two gadgets as Mi 9T for choose markets.
It must be seen how Xiaomi fills the void of huge display screen smartphones left by the Mi Max line. Whereas Xiaomi will not be discontinuing the merchandise, the possibilities of these two coming again stays slim. Xiaomi has been quickly increasing its portfolio and it should kill one vary to make room for one more. The quantity of success achieved by Redmi in markets like India forces Xiaomi to provide it further precedence. It must be seen whether or not Redmi overtakes Mi when it comes to portfolio quickly.
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