Photograph by Charley Gallay/Getty Photographs for Bulova
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Bulova has relationships all through the world with a variety of companions, however none has been as profitable and celebrated as that with the music trade. Now, Bulova has had partnerships with the Grammys, Latin Grammys, Common Music Group, music label Extremely, and Home windows of Hip Hop.
Earlier than Bulova used the tuning fork to check watch accuracy within the 1960s, the instrument was used nearly completely to tune musical devices. Bulova additionally constructed the primary clock radio that grew to become ubiquitously utilized by so many individuals along with operating the primary ever radio industrial. Music and timekeeping require uncompromised precision, and Bulova has leaned into this reference to pleasure and success.
Bulova and the Grammy Awards partnered up in 2015, and the partnership with the Grammy Awards in addition to the Latin Recording Academy’s Latin Grammys have been going robust since. The Bulova Precisionist Particular Grammy Version watch embodies the model’s particular relationship with the Grammy Awards, often known as the music trade’s “largest night time.” The watch is given to all first-time Grammy Award winners, and appropriately options the tuning fork brand because the Precisionist motion runs inside it.
Enjoyable truth: a number of the Bulova Precisionist Grammy Version watches are made utilizing Grammium, which is a propriety alloy that was created by John Billings. For many who don’t know, Mr. Billings creates all of the Gramophone statues given to Grammy Award Winners by hand.
The connection between Bulova and the music trade extends to the collaboration with Common Music Group that resulted within the Tune of Time Collective. This video collection is all about firsts. For years now, Bulova has been the primary watch for thus many individuals (in addition to their second, third, fourth watch, and many others…you know the way huge a watch assortment can get) and the Tune of Time Collective is all about highlighting up and coming expertise. Artists like Calum Scott, duo JamesDavis, and Matt Hunter are a number of the musicians featured within the video collection.
Bulova acknowledges the significance of getting in entrance of youthful individuals and does so in method that’s naturally per this theme of music trade partnerships. The collaboration between Bulova and Extremely Music (the dance music label behind David Guetta, Benny Benassi, Steve Aoki, and others) was conceived with this youthful demographic in thoughts. The partnership is once more a content material collection that goes behind the scenes on a “Historical past of Firsts” the place artists collaborate for the primary time. Bulova will comply with and doc the journey of inventive collaboration from idea, to tune, to music video, and past. Bulova desires to achieve out to not only a youthful demographic however one which appreciates inventive teamwork and musical pursuits.
Now most not too long ago, Bulova introduced a partnership with the non-profit Home windows of Hip Hop (WoHH), which is a challenge devoted to selling schooling and appreciation of Hip Hop. In step with the values of the model, Bulova supported WoHH to start out a hip-hop instructional course and development of a recording studio at a neighborhood Bronx college, C.S 55. This system has been successful up to now and Bulova was introduced with a Quotation for Excellent Service from the Bronx native authorities.
From the primary steps of musical schooling and appreciation in colleges, to nurturing and documenting up and coming musical expertise, all the best way to the stage of the Grammy Awards, Bulova is dedicated to its partnership with the music trade. Bulova takes pleasure in being the watch related to these initiatives and there are actually extra to come back sooner or later. In any case, you by no means know who the following Nile Rodgers is.
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