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Tiffany Meerovitsch is the 23-year-old founding father of NOVE Watch, however don’t let her age idiot you. Tiffany has been round watches her total life. Her father – additionally a watch firm government – would deliver her into his workplace as a toddler, and it was there she obtained an early training on your entire watchmaking course of. Tiffany went on to review arts and design at College in England, and it was throughout that point that the thought for NOVE was born. Right here Tiffany discusses her background, NOVE’s origins, and her imaginative and prescient for the model.
About Tiffany and the way she obtained into watchmaking
I grew up round watches and discovered concerning the craft from my father who was a devoted timepiece maker and avid collector. He taught me all of the elements of the method: inspiration, design, manufacturing, meeting. NOVE is a direct results of his affect in my life.
How do you pronounce NOVE, and why did you select that identify for the model?
NOVE, which is pronounced “naw-vay,” means “new” in Latin, and represents our ambitions in creating fashionable, but timeless watch designs.
What led Tiffany to begin her personal watch firm?
My father is CEO of a watch firm, and I liked coming into his workplace after I was younger. I liked assembly the individuals who labored with him, seeing everybody’s expertise, and the method itself. I interned at his workplace throughout my summers in highschool earlier than heading off to college. After I returned, I made a decision that I wished to work on the firm full time but additionally wished one thing that was my very own. It was throughout this time that I started imagining and creating what NOVE can be. I introduced my concepts to designers, and we brainstormed concepts for numerous pattern watches. It was a protracted course of, and with my father’s assist, we launched NOVE in November 2018.
The toughest half within the early levels of the corporate’s progress
Clearly, beginning an organization from the bottom up isn’t simple, the design course of particularly so — from conceiving a emblem and a reputation after which truly creating the primary bodily samples of every of our watch collections. It’s such a joyous second but additionally tough as a result of, as all product samples go, there are at all times enhancements, tough judgments to be made to get the watches good. However taking the time to take action has been such a vital a part of the event of the corporate and with the ability to translate my crew’s imaginative and prescient right into a tangible product — I couldn’t be prouder.
How does NOVE differentiate itself in such a crowded business?
I don’t wish to say that we’re “totally different” or “distinctive” — everybody and all the things is exclusive. And that’s the inspiration. Be who you’re. We create timepieces which are an expression of individuality. We wish to be a breath of contemporary air, a reminder that you simply don’t should be reminded of each second of daily. We wish you to dwell your life with the reassurance of a timeless high quality timepiece by your aspect dwelling by way of these moments with you.
With out a seconds hand, which is a signature dial of NOVE Watches, we see the purity of time and neglect that life needs to be measured.
Supplies utilized in NOVE watches and extra concerning the collections
Having put a lot time into the design, we didn’t wish to compromise high quality with any of our items. Because of this, we use Swiss-made Ronda quartz actions in order that our prospects can relaxation assured of the standard and status of our watches. We opted for Swiss Quartz for its accuracy and sturdiness and we wished a pret-a-porter (able to put on) idea, as quartz doesn’t want winding and runs always, one can put on our watch at any second with no need to regulate the time. It permits our watches to have a slim profile and doesn’t require costly servicing in an effort to perform usually. We additionally assure a battery lifetime of six years. We use high-quality chrome steel circumstances, scratch-resistant sapphire crystals, and handled real leather-based which presents higher longevity with publicity to water.
Our Craftsman Assortment is exclusive in that every mannequin is comprised of a hand-selected piece of ebony wooden fused along with a surgical-grade metal physique utilizing 60 particular person elements, 47 of that are hand polished by our personal craftspeople.
The NOVE Trident truly the world’s slimmest diver’s watch. It’s only 6.8mm-thick and presents 200m/660ft of water resistance. It’s a particularly versatile and trendy design but additionally absolutely purposeful. I’m notably keen on this watch, because it was impressed by my household’s love of the water.
What’s subsequent for NOVE Watch?
We’re always creating concepts, and we’ve had quite a lot of demand for computerized watches. These are in growth now, and we hope to launch them very quickly. We’re fortunate to dwell in an age the place we will share all the things with our viewers on social media, and with the ability to work together with our prospects’ questions and feedback is such a fantastic benefit for us. We wish to be as clear as we will about each facet of our model, and we hope individuals will observe us on that journey.
You may study extra about and store NOVE watches at nove.com.
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