Taiwanese tech main Asus Tuesday mentioned it goals to nook 15-20 p.c share of client pocket book market in India by the tip of the yr because it expands its product portfolio and retail presence within the nation. The corporate, which has been aggressively increasing its on-line in addition to offline presence within the nation, Tuesday additionally unveiled its new line up of ‘skinny and light-weight’ pocket book PCs.
“We have already got 12 p.c market share in Could (as per Microsoft activation report) and have already crossed 10 p.c share (in accordance with IDC)… We’re focusing on 15-20 p.c share of the patron pocket book phase by the tip of the calendar yr,” ASUS India Head of Client Notebooks and ROG Enterprise Arnold Su informed PTI.
He added that the corporate has seen sturdy progress in its vary of ‘skinny and light-weight’ notebooks – laptops weighing below 2 kgs with thickness lower than 20mm. In response to analysis agency IDC, the pocket book PC class contributed 61.four p.c to the general PC market shipments in India (2.15 million models) in January-March 2019 quarter.
Inside the pocket book class, ultraslim class – with a 25.three p.c share of the market – grew by 86.5 p.c, as per IDC. Su mentioned Asus is ramping up its retail presence via companions within the Indian market. “We’re opening 7-10 unique shops each month, these are franchise shops. By the tip of the yr, we anticipate the quantity to the touch 200 from over 100 proper now,” he added.
He mentioned the offline route accounts for about 70-80 p.c of the pocket book gross sales within the nation, whereas on-line channels account for the remaining, and the ratio is analogous for Asus India as properly. Asus Tuesday launched its new ‘VivoBook’ notebooks in 14-inch and 15.6-inch type components, priced at Rs 33,990 onwards. The units can be accessible in a number of colour choices, and likewise characteristic a fingerprint sensor.
“The units are crafted for prime efficiency and simple portability, and are designed for at the moment’s younger and eclectic customers which can be at all times on the transfer and like finer pursuits in life,” Asus Regional Head India and South Asia Leon Yu mentioned.
