Within the period of smartphone gaming the place the PC market is declining, Taiwanese electronics main Asus is aiming for 50 % market share within the gaming laptops phase in India whereas rising its retail presence from 100 to 200 shops by the tip of this yr, a prime firm govt has stated.
“We’re already the primary gaming laptop computer model in India. Final yr, we had round 23 % market share within the gaming laptops division within the nation and this yr, within the first 4 months itself, we now have reached 40 % market share,” Arnold Su, Head of client Notebooks and ROG Enterprise, Asus India advised IANS.
As well as, the corporate is aiming to extend its share within the client laptops division in India from 11 % to 15-20 % by the tip of 2019. The corporate stated it’s additional increasing budget-friendly laptop computer choices with new reasonably priced fashions of Vivobooks which had been launched final yr concentrating on mid-ranged consumers.
“We seen that not all people is ready to afford the Rs 60,000 or Rs 70,000 premium laptops. This yr, we launched the brand new era of Vivobooks with which, we predict to seize a bigger market share in India,” Su famous.
With gaming choosing up as a career in India, the corporate had beforehand stated India has nice potential forward. In 2018, Asus’ Republic of Players (ROG) was the most-searched gaming model in India.
“Laptop computer gaming is rising however people who find themselves involved in taking part in top-of-the-line video games or prefer to compete with teammates and different gamers would solely get that sort of gaming expertise on PCs,” stated Leila Lin, Nation Product Supervisor, Asus India.
Asus stated it’s increasing its retail footprint within the nation and opening between seven to 10 unique shops each month. The corporate hopes to the touch the 200 shops rely by the tip of yr.
“We wish to make our gaming laptops accessible to prospects in every single place. Proper now, we now have round 100 Asus shops in India and we’re working with all our channels like Amazon, Paytm, Croma, Reliance and our personal shops,” Su added.
ASUS has refreshed its Vivobook collection with two new fashions – a 14-inch Vivobook X412 and a 15.6-inch Vivobook X512 – priced Rs 33,990 and Rs 34,990.
This story is printed unedited from IANS feed
