French liquor commercial from 1921 by the enduring poster artist, Leonetto Cappiello
“Soiled, like sipping a Negroni out of your lover’s mouth…” ~ Lucy Akhurst on La Maison Hédonique APERO
“Evoking the Golden Age of the Côte d’Azur, Apero locations you in a beachfront bar within the Juan-les-Pins of your goals. Glamour meets between the salt of the ocean breeze and the garrigue herbs of the mountains.” ~ Jovoy Paris
Which of the 2 above captures your fancy? Each? Want we select?
Lucy Akhurst
British perfumer, actress, author and director Lucy Akhurst should not often have a spare second today. A self-taught perfumer obsessive about perfume, Lucy has composed seven different scents for her home, La Maison Hédonique. She was sort sufficient to meet up with me at Esxence and hand me a sampler. I discovered her heat, earnest, stunning and unaffected; it wasn’t till a lot later that I discovered the time to delve into that little black field. Once I did, I used to be stunned at how good they have been; I needn’t have been, although. François Henin of Jovoy has glorious style, and he carries her line – in Paris, London, Dubai and Doha. So does Roullier White in London…
Having smelt all of them, it was tough to decide on only one. That one was APERO by advantage of its savory suavity; it makes my mouth water with its doux-amer umami character, like several aperitivo price its salt.
Alain Delon and Romy Schneider on the Carlton Lodge 1959 (Edward Quinn) in Cannes
Lucy’s actress background spills over into her composition: every of the characters she portrays wears a selected fragrance. In La Maison Hédonique APERO, Romy Schneide and Alain Delon sprang to thoughts, absorbing solar, unfiltered cigarettes and Negronis on the Côte d’Azur seashores because the night solar bakes asphalt; the breeze carries upon it herbes de garrigue down from the mountains (that is what Lucy shared with me). For these of you unfamiliar, ‘herbes de garrigue’ interprets to herbs from Mediterranean scrubland wealthy in resins and terpenes. Hailing from southwestern France, this potent natural/spice mix is much like the well-known herbes de Provence, maybe a bit extra Italian in feeling – and consists of the next: basil, bay powder, fennel, lavender, marjoram, mint, rosemary, sage, savory, thyme. Think about these commingled with the bitter orange of Campari, and juniper standing in to echo marine salinity in addition to the piney terpenes related to Mediterranean flora. Tobacco is a given and contributes a haylike counterbalance to the sharpness of all these marvelous herbs.
La Maison Hédonique APERO is equal elements candy, salty and bitter – totally refined and dry. I believe it’s an excellent technique to cool off on this warmth. You received’t scent like 95% of the populace, and you’ll intrigue everybody who enters your orbit with savoir faire. That’s a wonderful place to begin.
Notes: bitter orange, juniper, lime, garrigue herbs, anise, grass, salt, black pepper, bay leaf, gentle tobacco
Samples offered by Lucy Akhurst of La Maison Hédonique – thanks a lot! My nostril is my very own…
~ Ida Meister, Senior Editor and Pure Perfumery Editor
~ Artwork Route: Michelyn Camen, Editor-in-Chief together with Ida, model photos kindly offered by Lucy Akhurst (photographer Chaz Oldham Pictures)
Because of the generosity of La Maison Hédonique, we have now a draw for a 30 ml bottle of La Maison Hédonique APERO for one registered reader within the EU, or USA. You will need to register right here or your remark won’t rely.
Or
You could attempt La Maison Hédonique discovery set that includes Apero, Cerf Blanc, Comme en Loup, Lorato, Rien de Rien, Samedi a Paris
To be eligible, please depart a remark saying what you loved most about Ida’s evaluate of La Maison Hédonique APERO, and the place you reside. Please depart in your remark which you want to win the 30 ml or the invention equipment. Draw closes 7/18/2019
We announce the winners solely on our website and on our Fb web page, so like Çafleurebon and use our weblog feed… or your dream prize can be simply spilled fragrance…
Observe us on Instagram @cafleurebon @idamiester and @lamaisonhedonique
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All this speak of Negronis made Ida thirsty. She thought that you just would possibly like one, too. Beneath is one recipe for them.
Tips on how to make the proper Negroni (in response to Esquire Journal)
1 oz. London dry gin, 1 oz. Campari, 1 oz. Vermouth rosso
Instructions: 1.) Add the substances collectively in a cocktail shaker. 2.) Shake nicely with cracked ice. three.) Pressure right into a glass over cubed ice. four.) Garnish with a twist of orange peel.
