Shipments of premium smartphones priced at Rs 30,000 and above grew by 33 p.c within the June quarter in comparison with the year-ago interval, in keeping with Counterpoint Analysis. “This progress was primarily pushed by new flagship launches from OnePlus when it comes to OnePlus 7 collection, worth cuts from Apple for its iPhone XR and aggressive promotions from Samsung for Galaxy S10 collection. Second-quarter was the first-ever quarter when premium smartphone phase had the very best variety of fashions, providing vast number of selection for shoppers,” Counterpoint mentioned.
Because of this, the full cargo volumes within the premium phase reached an all-time excessive, it added. Counterpoint, nonetheless, didn’t specify the variety of smartphones shipped in the course of the quarter. “As extra manufacturers comparable to Xiaomi, OPPO, Vivo and Huawei enter this phase, this phase goes to be hyper-competitive within the second half of 2019, nice for shoppers,” it mentioned.
The mixed share of OnePlus, Samsung and Apple was 85 p.c in the course of the mentioned quarter, down from 88 p.c a yr in the past, signaling this pattern, it added. OnePlus captured its highest ever cargo share of 43 p.c on this phase, adopted by Samsung (22 p.c) and Apple (20 p.c).
“As Indian smartphone shoppers change into extra mature and wish to purchase their second or third smartphone, the premium phase is changing into a key battleground to amass these premium shoppers. The brand new manufacturers to be careful which might disrupt with premium options with choices lurking round Rs 30,000 worth factors are Xiaomi, OPPO, Vivo and Asus decreasing the obstacles for shoppers with aggressive flagship-grade choices,” Counterpoint mentioned.
Vikas Agarwal, Basic Supervisor at OnePlus India, mentioned that the corporate is “enthusiastic about rising the premium smartphone phase that’s under-penetrated for a number of years with lower than 5 p.c share of the full smartphone phase”.
