Indian e-commerce firm Flipkart is all set to launch its free video streaming service quickly. As per a recent report, the e-commerce big will launch its video streaming service within the coming months with content material from worldwide and home manufacturing homes. Initially, the corporate won’t supply authentic content material and the in-house content material would come later. Moreover, Flipkart may also not launch a separate app for a similar, Cash Management reviews.
In December 2018, Krishnamurthy revealed that Flipkart was unlikely to construct a content material platform from scratch, since this wasn’t the corporate’s subject of experience. As a substitute, Flipkart might tie-up with established content material platforms and use its personal providers as a distribution medium. This could possibly be within the type of bundled packages that tie in with its present subscription service, Flipkart Plus.
Amazon India equally distributes content material via its Amazon Prime subscription service, which bundles streaming video and audio together with buying advantages reminiscent of free one-day and two-day transport, no minimal order quantity and entry to Amazon Prime Now for scheduled grocery deliveries. Since Flipkart’s service continues to be possible within the planning or technique section, it’s unclear how the service will work. Flipkart might tie up with main content material suppliers for distribution, reminiscent of Hotstar which it has present enterprise ties.
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In 2018, Flipkart was acquired by US retail big Walmart. The corporate acquired a controlling stake within the firm for $16 billion. The agency has itself made vital acquisitions and launched ventures associated to content material. However these have largely been unsuccessful. Flipkart’s try to crack into the video streaming area in India appears to be very troublesome as the corporate will face robust competitors from big-ticket companies like Amazon, Netflix, Hotstar and even Reliance Jio. In addition to, the upcoming video streaming service from Flipkart is presently in beta mode. It’s anticipated to debut forward of the height Diwali buying season.
