The brand new technology of Seamasters have been nicknamed “The Sub Killer” by the web and social media hive thoughts. However I believe it undermines the legacy and character of every of those watches to take present market circumstances into consideration. It’s a Sub Killer within the sense that this watch steals gross sales because of the substitution impact. However that additionally implies that patrons are certainly substituting this watch to satiate the need for a Submariner, when that is not completely the case. In fact, this can occur to an extent, however we now have to watch out to not pigeonhole. We regularly see it with Tudor – on this case, a Pelagos – one other watch to which we’re evaluating the Seamaster. “You settled for a Tudor since you could not discover a Sub” is what you may learn in feedback. Nonetheless, it simply merely is not the case more often than not. There are many individuals who desire a Submariner, and there are many individuals who admire the legacy of the Seamaster as nicely.
Each fashions have a Bond tie-in. They’re comparable when it comes to specs, and so they typically have the identical general device watch design (though the Sea-Dweller is perhaps a greater comparability on account of the HEV). In virtually each facet on paper, they’re straightforward to match: a ceramic bezel, 300 meters of water resistance, chrome steel case and bracelet, a stellar motion. However I believe we must always make a degree of not assigning any kind of attribute to the Seamaster based mostly on the shortage of the Submariner. That being stated, the Seamaster on a bracelet is $5,200 at retail and the comparable Submariner is $eight,950.
