We Love this Retailer: Jovoy Parfums Rares (the Pandemic version) + ROJA Parfums Elysium Parfum Cologne Draw

Sarah Leaping up and down in entrance of Jovoy Parfums Rares ©Sarah Colton

Yay! After a month and a half, Jovoy Parfums Rares is open once more, and François is again! I met François Hénin, proprietor of Jovoy Parfums Uncommon, at his flagship boutique on rue Castiglione in Paris, and requested him to inform me concerning the Jovoy expertise in post-Covid19 Lock Down.

François Hénin in entrance of the massive Birthday Cake on the Jovoy Yacht ©Sarah Colton

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“There’ll all the time be a ‘earlier than’ and ‘after’ Covid-19 pandemic Lock Down, when on a regular basis life and enterprise as we knew it floor to a screeching halt. For France and Jovoy , this historic second lasted two months from March 11-Might 11, 2020.

 Jovoy Parfums Rares final guests earlier than lockdown

Inside a single week, the Jovoy Parfums Rares neighborhood went from a state of joyful togetherness as we celebrated our eighth Birthday at a yacht celebration in Paris, to a state of anxious separateness, scattered and locked down within the 4 corners of the globe. Driving away from Jovoy Parfums Rares on March 11, solely moments forward of the nationwide deadline for closing our doorways, I stated goodbye to our final guests, a pair of geese on the sidewalk in entrance of the boutique. Maybe, the one true Parisians.

Welcome to Jovoy Parfums Rares, and the courageous new world of Submit Covid19 Lock Down. All people is sporting masks. You’ll be able to’t see Sarah, however she has a stunning one.” ©Sarah Colton

And, right here we’re two months later….. Many issues are totally different. I’ve to put on this big masks, it’s a must to put on a masks, and all of us must be extraordinarily cautious. The excellent news is that the ESSENTIALS stay the identical. Attention-grabbing and storied individuals are nonetheless looking for perfumes with tales like no others, and Jovoy’s mission remains to be to assist them discover these fragrances. Thanks on your enthusiastic welcome, Sarah, and Cafleurebon.com. And by the way in which, Sarah, your masks is beautiful!

Jovoy Parfums Rares on-line retailer web page

Earlier than March 11, the vast majority of Jovoy’s gross sales occurred in our shops. Now the proportions have switched, and the vast majority of gross sales happen on-line. Perfumistas have discovered that even when they’re caught of their homes, or shops are closed, their fragrances are solely two clicks away. It’s like having Jovoy at dwelling. Anybody can attempt something that’s out there at Jovoy.com or jovoy.uk. And because of our extraordinarily supportive companions, there’s a mountain of goodies available within the type of samples and free items. We’re tremendous tremendous beneficiant now. We was once fairly good. Now we’re even higher! Nearly all of our gross sales happen on-line now. Perfumistas have discovered that even when they’re caught of their homes or shops are closed, their fragrances are solely two clicks away. It’s like having Jovoy at dwelling.”

 “Strive Me” Web page

Extra massive information is that Jovoyparis.com and Jovoyparis.uk have reinstated the “Strive Me” expertise, our sampling program which responds to the “My bottle is empty and I need to uncover the brand new factor” syndrome. “Strive Me” relies on the precept that we will divide a 100 ml bottle of perfume costing 100 Euros into 100 particular person one ml samples and promote them on-line for 1 Euro every.

Jovoy Parfums Rares Boutique entrance. ©Sarah Colton

 

For our in-store guests, we’ve designed an entire new protocol for smelling alternatives in one-on-one or small group visits, whereas on the identical defending all of us from Covid-19 contamination. Come into the boutique and see the way it works. After welcoming you on the entrance desk, we take you to our central ‘work station’ for an final — and protected – fragrance-smelling storytelling expertise. You inform us your tales – how, and which fragrances you prefer to put on, how this has advanced, what you’re eager for….  After which, since you may’t contact the bottles such as you used to do, we carry you samples that correspond to your tales, and we TAKE TIME. On the finish of the expertise, even for those who don’t purchase something, we’ve gotten to know one another, and you’ve got 10 or 20 free samples, every with a brand new and really private dimension. While you go dwelling you would possibly bear in mind… “I met this man who instructed me fragrance tales. There was one which took me to an Alpine meadow, and one other a few dazzling and opulent line of perfume-colognes in jewel-toned bottles. One other story transported me to a rose plantation in Grasse, and one more, plunged me into the azure waters of the French Riviera….”

Jovoy Parfums Rares HOT Manufacturers REAL Tales

   Andy Tauer perfume L’Air des Alpes Suisses ©Sarah Colton

“A model that’s actually flying off the cabinets proper now’s Andy Tauer. We’ve had quite a few requests for all his fragrances, particularly L’Air des Alpes Suisses, which tops the checklist, maybe, as a result of its recent purity is tremendous interesting on this publish Lock Down interval.

 Francois with ROJA blue Elysium ©Sarah Colton

ROJA Parfums, a gorgeous, luxurious, and costly model is actually flying off the cabinets as of late. Everyone knows Roja Dove for his wonderful finest sellers, Enigma, Diaghilev, and Scandal, or the Aoud and the Musk Aoud of the oriental assortment. Most not too long ago, Roja has taken a threat in altering his line a bit for a brand new cologne journey.

ROJA Parfums “parfum colognes”  ©Sarah Colton

The brand new ROJA “parfum cologne” assortment is much less concentrated, but fairly daring, and really a lot in demand. In reality, it’s an absolute success, particularly the brilliant and versatile Elysium, which has discovered its public for positive!

Elisabetta Perris presenting the newest perfume within the “Grasse Assortment” Rose de Mai by Jean Claude Ellena.” ©Sarah Colton

 

Elisabetta Perris,co-owner of Perris Monte Carlo, offered her fragrances on the Jovoy Press-day/Birthday Social gathering per week earlier than lock down, and so they’ve been flying off the cabinets ever since. Hottest, are these of the brand new “Grasse Assortment” created by Jean-Claude Ellena — particularly Rose de Mai.  Maybe, it’s as a result of so many people weren’t capable of journey to Grasse for the rose harvest this 12 months, and Rose de Mai actually and actually smells such as you’re burying your nostril in a handful of freshly picked rose de mai!

 

Atelier des Ors’ most up-to-date “Riviera Assortment” takes you to the golden seashores and azure waters of the French Riviera.” ©Sarah Colton

All people loves Jean-Philippe Clermont, proprietor and creative director of Atelier des Ors. All his fragrances are promoting properly now, particularly his “Riviera Assortment” which takes us to the golden seashores and azure waters of the French Riviera. We’ve got a lot of requests for samples and full bottles on this assortment, particularly Riviera Lazuli. Even for those who can’t go there, you may scent it and dream! Deliver your bathing swimsuit!

“Of all of the issues I’ve discovered in the course of the Covid19 Lock Down, maybe greatest lesson is to TAKE TIME. Like everybody, in the course of the Lock Down we didn’t have a alternative in our state of affairs. We have been ‘trapped’. We needed to cease. We needed to take time and dwell with one another. And but, even earlier than the Covid19 Lock Down, many people have been caught in one other type of ‘entice’. One which created a state of affairs through which we have been typically working away from one another and ourselves, utilizing all types of excuses like, “I’ve obtained to go to work. I’ve obtained to buy groceries. I’ve obtained to go — someplace, wherever, in addition to right here.” Now this era of “Submit-Covid19 Lock Down” has imposed a set of latest adjustments to methods we conduct our companies and day-to-day lives. Satirically, after reflecting alone expertise, I’m starting to have a look at these adjustments much less as an imposition, and extra because the uncommon alternative of a life-time to TAKE TIME.”

François in masks inside of retailer behind him ©Sarah Colton

Today, you’re sporting masks and I’ve to put on this protecting gear all day, which is properly, an expertise. Tomorrow is one other day, and on a regular basis we’re discovering an thrilling new world. I’ve cherished this chance to take time and be with you, and even from behind this plastic visor, you all look BEAUTIFUL!!-François Hénin

 

Jovoy Parfums Rares

four Rue de Castiglione, 75001 Paris

France

Téléphone : 01 40 20 06 19

https://www.jovoyparis.com/

–Sarah Colton, Reader, Visitor Contributor, and  creator of Unhealthy Ladies Fragrance Suggestions and Tales, winner of the 2017 Perfumed Plume Award for finest e-book.

Due to Jovoy Parfums Rares now we have a 100 ml  bottle of ROJA Elysium Parfum Cologne for a registered US or EU reader ONLY. To be eligible please depart a touch upon Sarah’s go to to Jovoy Paris with François Hénin the place you reside and which fragrances entice you probably the most. Draw closes 6/6/2020

Take a look at Instagram: @jovoyparis @cafleurebon @badgirlsperfume

All pictures ©Sarah Colton

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