New Steadiness has formally introduced a model new partnership with Jaden Smith. The musician’s work with the model kicked off when he just lately appeared as the primary ambassador in its “Runs within the Household” marketing campaign celebrating the model’s historical past, and its philosophy of “fearless independence.”
“Being an icon is rarely a purpose of mine. My imaginative and prescient is to create as a lot artwork as attainable, and encourage folks to do the identical,” says Smith within the commercial. “What’s subsequent for the Jaden household is revolutionary, and it should be fully totally different from something I’ve ever finished earlier than.”
The brand new marketing campaign marks the beginning of a working relationship between Smith and New Steadiness, however the younger inventive has been seen carrying a number of silhouettes from the model many occasions earlier than. He may even be seen rocking a girls’s colorway of 650s on the duvet for the deluxe model of his newest album, ERYS.
It’s at present unclear if the partnership will lead to some Jaden x NB collaborations sooner or later, however prospects can at present store the 997H ($90) and 997 Sport ($120) worn by Smith for the marketing campaign right here.
Picture by way of New Steadiness
