Occasion – Isetan Shoe Expo 2020

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As we speak the second version of the big shoe occasion Isetan Shoe Expo began on the occasion area of their division retailer in Shinjuku, Tokyo. For apparent causes a much less worldwide occasion this 12 months – nonetheless a giant occurring with a number of nice stuff for shoe lovers.


As most definitely know, Isetan and Isetan Males’s are one of many largest division retailer chains on the planet, with their predominant shops in Shinjuku, Tokyo. Final 12 months’s first Isetan Shoe Expo was an enormous success, the place I labored along with them on three elements. The premiere of the Shoe Shining Champions of Champions contest, the place the three world champions and one Japanese champion, Swedish champion and Russian champion battled it out in an enormous competitors in entrance of a giant crowd, and the place Yuya Hasegawa was topped the winner. A seminar with the highest trio within the World Championships in Shoemaking, Daniel Wegan, Christophe Corthay and Eiji Murata. And an exhibition with their footwear plus the world champs patina winner. Other than this plenty of issues occurred and have been exhibited, learn extra on this article.

Sneakers from varied makers subsequent to their lasts.

The colorful entrance to this 12 months’s venue.

Sneakers from Rendo Asakusa.

As a result of coronavirus it was unsure if this 12 months’s occasion would occur, however for the reason that scenario have been comparatively underneath management in Japan, ultimately it was a go, although with measures taken for a secure occasion, which additionally means there’s no stage happenings in the identical means because it gathers crowds and there’s no worldwide participation this time. The theme of this 12 months’s shoe expo is “seamless”. Gender, sort of footwear, new or used, on-line and offline. Issues like ladies’s footwear, classic sneakers, digital measurement manufacturers and many others., which weren’t accessible final 12 months, have joined the occasion.

Shoe shiners nook, the place your footwear could be shined by a number of the greatest shoe shiners on the planet. Pic from final 12 months.

Stunning show at this 12 months’s shoe expo.

Sneaker personalisation.

As well as, a number of new Japanese shoe manufacturers are half. For instance, Raymer, Oriental footwear, Rendo and so forth. The shoe shine nook that about 400 folks skilled final 12 months remains to be there this 12 months. It’s a pretty place to go to with a number of new shoe shiners taking part.
My private favorite of the exhibitors this 12 months is the classic retailer Safari who’ve introduced a considerable amount of actually superior classic footwear. Actually unhappy I can’t be there to be a part of the occasion this 12 months. Plan although is that me and Isetan Males’s will do a reside tour of the occasion area on Instagram Reside this weekend, Saturday 9AM CET (4PM JST), comply with Shoegazing’s Instagram for extra on this later this week. The Isetan Shoe expo continues till Monday August 31, far more information in regards to the occasion could be discovered right here.

One of many cabinets with beautiful classic footwear at Safari’s exhibition area this 12 months.

Valuable stuff on show.

Artistically painted footwear. Footage: Isetan Males’s (high image: Safari Koenji )


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