How do makers of traditional footwear succeed internationally? What are the necessary success components, and the pitfalls? How sturdy is the British shoe heritage world wide these days, and what do the rising competitors from Spanish, Portugese and Asian-made welted footwear imply? These are a few of the subjects that Richard Utting, Export Supervisor at one in every of Englands largest makers of Goodyear welted footwear, Loake, discuss in episode eight of the Shoegazing Podcast.
Richard Utting.
This episode was recorded on the Micam shoe honest in Milan, Italy, again in February (so earlier than the coronavirus began to have an effect on outdoors China). I sat down with Richard Utting, Export Supervisor at Loake Shoemakers. Loake was a model that, opposite to many different Northampton primarily based corporations, first bought huge on the home market after which went on to develop internationally. Richard Utting has been a big a part of this journey, and we had a really fascinating discuss every little thing from the best way to succeed internationally and why it’s useful to be on completely different markets, to how model constructing has elevated significance additionally for makers of traditional footwear and naturally about Brexit.
Hearken to the episode under, or in your most well-liked podcast participant. All episodes of the Shoegazing Podcast may be discovered right here.
