Weblog Readers,
The final two years have been a great studying expertise and a traditional case of small enterprise rising pains. Most of you received’t really feel or know this however round a 12 months and a half in the past the market appeared to drastically change in a single day. It could seem that you simply all realized that you simply had too many sneakers or wished to begin dressing extra casually or a mixture of each. So the gross sales for the higher finish welted shoe business began to say no, for everybody. And I imply, everybody. The bubble had lastly burst.
So in an effort to keep afloat and sustain with the instances, firms needed to change their focus, route, providing and so forth. We at J.FitzPatrick Footwear got here to the belief that we wanted to slender our inventory vary i.e. not have so many fashions. The inventory sport is a difficult one and basically that inventory if left on cabinets, is cash simply sitting there. We positioned a reorder a few month and a half in the past for a ‘new, smaller, tighter stockholding’ and need to just about begin recent with that. Due to this fact, need to do away with the straggling pairs that now we have now simply sitting on the cabinets in order that now we have a brand new stockholding that is smart when it lastly is available in.
We realized that the following step for us will likely be to create a extra inexpensive, entry-level welted vary to accompany our streamlined higher-end assortment in order that we provide extra value choices to a bigger buyer base. This may take the J.FitzPatrick Footwear model to the following stage, however in fact comes at a bigger funding to do it correctly. On the minute we’re open to any assist or recommendation our purchasers may need to make this imaginative and prescient a actuality. Having grown our firm just by the help of our prospects since our launch in 2013 (i.e. with none injections of funding), we at the moment are seeking to take it to the following stage however with exterior funding. In case you are an investor or know of 1, don’t hesitate to succeed in out.
Due to this fact we’re discounting our present fragmented stockholding at 30% off to flush it out and make means for our new order
Keep in mind that now we have already made this new order and you’ll nonetheless preorder from that however solely at a 20% low cost. You now should electronic mail us for a direct bill so as to take action as we can’t run two automated reductions on the similar time on the location. And all of you which have preordered beforehand, your pairs are on this order so to not fear.
For any questions or issues, please don’t hesitate to electronic mail information@jfitzpatrickfootwear.com
***Costs proven on website are already discounted****
Sincerely,
Justin FitzPatrick
www.jfitzpatrickfootwear.com
www.us.jfitzpatrickfootwear.com
