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ALIFE And adidas Inventory Their Imaginary Reward Store With The Nizza Hello “Artist Proof”

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Teaming up with each other for the second time atop the Nizza Hello, streetwear imprint ALIFE and adidas are evoking curiosity from a crowd of sophistication, mirroring the aesthetics of artwork museums in a bundle themed as “Artist Proof.” Its base is basically conventional to its debut again in 1975, choosing a base of white canvas accented by hits of boldfaced black typography, which spell out the pair’s focal characteristic. Marking every pair alongside rear lateral face with “Alife®/Store Artwork Museum” in a vogue nearly parodical, the outers stand as a strolling billboard for an institution that doesn’t exist; relatively, it goals to name to the New York’s label hand within the continually evolving downtown tradition during which they inhabit. Every pair may also be numbered as much as 400, including a spin of exclusivity, although an accompany tee is there for many who search comfort. Seize an in depth peek on the collaborative launch beneath and discover it rolling out to the model’s on-line retailer and Rivington location on June 20th; an extra launch will then go down in Paris and their Japanese on-line division on June 22nd.

ALIFE x adidas Nizza Hello “Artist Proof”
Launch Date: June 20th, 2019
Paris/Japan Launch Date: June 22nd, 2019
$120
Type Code: G27710

 

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