OnePlus stays 4th in premium smartphone section regardless of sector decline: Counterpoint Analysis

Apple’s slowing iPhone gross sales has been a blow to the complete premium smartphone section. However, OnePlus has managed to carve out a distinct segment for itself. Throughout Q1 2019, Apple‘s shipments are estimated to have declined 20 p.c yr over yr. Counterpoint Analysis says that it has resulted in an eight p.c decline for the worldwide premium smartphone section. Apple’s gross sales had been anticipated to be supplemented by rivals however that has not materialized within the first quarter.

Apple’s loss is Samsung’s acquire

The decline in iPhone gross sales is likely to be a fear for the business however not for Samsung. The report notes that as Apple misplaced floor, Samsung noticed a acquire in its shares. The Korean big now accounts for one-fourth of the premium smartphone section. That is the very best market share for the corporate. The expansion is triggered by the launch of three new Galaxy S10 fashions. The evaluation of the premium smartphone market reveals Apple iPhone customers are holding onto their gadgets for 3 years on a mean.

Samsung has been efficiently capable of shut the hole with Apple with its Galaxy S10 sequence. The analysts referred to as the Galaxy S10 as a greater worth proposition in comparison with high-end iPhones. The opposite key cause for the decline within the premium smartphone is the sluggishness within the Chinese language market. The provision of 5G assist within the premium section is anticipated to drive development through the subsequent two years.

Watch: OnePlus 7 Professional First Look

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Through the first quarter, Huawei captured double-digit share within the premium smartphone section. However, it’s development might be restricted by commerce ban imposed by the US. The premium section stays tough for OEMs and Counterpoint notes that OnePlus continues to excel on this house. OnePlus ranked among the many prime 5 manufacturers within the premium smartphone section for the second consecutive quarter.

When it comes to markets, North America stays the most important for premium smartphone gross sales with a 30 p.c share. China and Western Europe comply with with 26 p.c and 17 p.c share respectively. Counterpoint Analysis additionally notes that Chinese language gamers are aggressively increasing into European markets, competing within the premium section.

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