It isn’t typically that a Nike sneaker arrives with weeks of built-up anticipation after being hyped by the model’s personal CEO, however that is precisely the case with the upcoming Joyride franchise.
First teased by Mark Parker throughout Nike’s 2019 fourth quarter and full 12 months earnings report, Joyride was formally unveiled at the moment. Sitting alongside Air and React because the model’s key cushioning applied sciences, Joyride is exclusive in that it does not use pressurized gasoline or a foam construction, however is as a substitute composed of hundreds of TPE (thermoplastic elastomer, which Nike describes as a mixture of plastic and rubber) beads.
Picture through Nike
The beads are grouped instantly underfoot all through 4 segments. Out of the field, every of the 4 “zones” are full of bead volumes made to resist their degree of use and affect—extra within the heel for shock absorption, and fewer within the forefoot to maintain issues nimble. Over time, every space types to the wearer’s foot, leading to an individually-tuned cushioning setup. Based on Nike, 150 completely different supplies have been thought-about and examined for the beads earlier than in the end deciding on TPE.
There are large plans for Joyride going ahead, however it would debut within the type of the Joyride Run Flyknit (pictured) with a launch to Nike members beginning at the moment adopted by a worldwide launch on Aug. 15. Forthcoming fashions embody the Joyride NSW, Joyride NSW Setter, the Joyride NSW Optik for ladies, and the Joyride Youngsters Nova for kids.
Preview a handful of Joyride Run Flyknit colorways beneath and anticipate extra particulars on the tech and its different variations quickly.
Picture through Nike
Picture through Nike
Picture through Nike
Picture through Nike
Picture through Nike
Picture through Nike
Picture through Nike
