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Below Armour Publicizes $2 Million Pledge in Coronavirus Reduction

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As a part of its ongoing response to the COVID-19, Below Armour has introduced a $2 million pledge in help of these impacted by the pandemic.

A press launch states that the corporate is donating $1 million to Feeding America to assist present starvation reduction efforts on account of present college closures and quarantines. Armour will companion with the group and native meals banks, focusing its efforts in cities the place model teammates stay and work, together with Baltimore, Maryland; San Francisco and Rialto, California; Nashville, Tennessee; Austin, Texas; and Portland, Oregon.

Moreover, UA will host a 30-day Wholesome at Residence health problem on its MyFitnessPal and MapMyRun platforms, encouraging people and households at residence to stay bodily lively whereas they keep residence. When customers be part of the problem starting March 23, UA will donate as much as $1 million in a mix of financial donation and product to help Good Sports activities’ efforts to make sure youth sport leagues have the required tools, footwear and attire.

“It’s our mission at Below Armour to make athletes higher, and in these unprecedented occasions we’re much more dedicated to offering our communities with important sources,” mentioned our CEO, Patrik Frisk. “By entry to vitamin and health, we wish to help the well being and wellness objectives which are being challenged right now.”

Beforehand, UA introduced the choice to shut all of its North American shops and carried out a Work From Residence policty for many of its North American workers.

 

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