Working within the sneaker business is a dream of many, however Black and Brown youth have it particularly arduous on the subject of breaking into the enterprise. One Nike worker is doing his half to alter that by sharing perception and motivation by way of his podcast, “Claima Tales with Bimma.”
Hosted by Bimma Williams, a virtually 10-year business veteran who works in World Leisure Advertising and marketing for Nike and has additionally held positions at Adidas and Saucony, the podcast has simply wrapped up its first season. Spanning 24 episodes, the collection sees Williams discuss to Black and Brown friends in positions together with footwear and attire design, advertising and marketing, merchandising, and product creation, providing invaluable perception into the enterprise.
“Resulting from systemic racism, Black and Brown youth don’t develop up with early publicity to profession alternatives at high sneaker manufacturers. Subsequently, they’re unaware of take their ardour for gathering sneakers to creating the subsequent classics,” Bimma mentioned in a press launch.
With backing from advertising and marketing specialist BJ Frogozo, who’s labored at firms together with Interscope Information, “Claima Tales with Bimma” is about to launch Season 2 in early 2021. Within the meantime, readers can atone for what they missed at claimastories.com and take a look at a preview beneath.
