Shoegazing Podcast – Ep. 12, Kostas Mandilaris, The Noble Shoe, about promoting sneakers digitally

We stay in a digital world, and these days quite a lot of each advertising and gross sales takes place solely on-line in varied methods. One on-line shoe retailer who’ve efficiently used lots of the digital potentialities is Kostas Mandilaris of The Noble Shoe. On this episode we discuss the advantages and challenges with promoting comparatively costly high quality sneakers solely on-line, about tips on how to work with digital advertising in varied methods, and way more.

That is truly the primary episode that’s been recorded after the coronavirus has turned the world the wrong way up, and since one can’t journey like regular and I very a lot favor to do these podcast interviews in particular person, we’ll possible see some extra native Nordic of us represented the approaching months. Fortunately, we have now plenty of fascinating shoe folks up right here.

Kostas Mandilaris on the London Tremendous Trunk Present 2019, an occasion that form of drew him into the shoe enterprise. Image: Misiu Academy

Considered one of them is Kostas Mandilaris, who’s from Greece however have lived in Sweden for just a few years. A bit over a 12 months in the past he began his webstore The Noble Shoe, promoting primarily sneakers from Carlos Santos, however these days additionally Paolo Scafora and Crockett & Jones. It has rapidly gained traction due to Kostas wonderful customer support and profitable use of assorted digital channels, about 700 pairs have been offered for the reason that begin.

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