Though the Nipsey Hussle acquired his personal “Victory Lap” Air Jordan 3s final summer season, the late rapper’s most notable work within the footwear sector was with Puma. Now, the model has introduced it would proceed to help the rapper’s household with ongoing collaborations.
At a Wall Road Journal panel alongside rapper G-Eazy, Puma world director of brand name and advertising and marketing Adam Petrick spoke concerning the model’s relationship with Nipsey and future plans to work together with his property. “Working with him to assist construct the model and to help a few of the activations that he was doing in L.A. was nice. We had numerous issues that had been coming, and hopefully numerous issues we’ll nonetheless do together with his property,” Petrick stated.
“We’re going to proceed to launch some product that we’ve created we him. We’ve additionally acquired some charity activations that we’ll do to help what he was doing in Crewnshaw, and attempting to proceed the work that he was doing by means of his basis.”
Nipsey’s most up-to-date work with Puma included a co-branded The Marathon assortment, which was revealed in March and slated to launch this fall.